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- Webinar DVD's and CD's:
Using Twitter in a Crisis: Effective Government Communication Tools Webinar
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
If a crisis struck your organization, how would you respond? Using Twitter as a crisis communication tool can save time-and can help you reach large numbers of people at once. But Twitter can be unreliable, limited in audience and raises significant liability issues. How can you leverage Twitter as an effective crisis communications tool for your community? Join us for a live 60-minute webinar, where you will discover:
- Strategies for Leveraging Twitter During a Crisis: Tools for Government
- How Tweets have Changed Crisis and Emergency ommunication forever
- How Citizens Respond to Crisis & How this Can Help Your Crisis Communication Plan
- Keys to Implement Twitter within Your Crisis Communication Strategy
- How Twitter is Used Today by Government Communicators
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PROGRAM BENEFITS
Join us for this live 60-minute webinar, where you will learn how government communicators are using Twitter as a crisis and emergency response communications.
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PROGRAM HIGHLIGHTS
- Using Twitter During a Crisis: Communication Tools & Techniques
- Keys for using Twitter as an effective crisis communication tool
- How unexpected events can lead to effective communication on Twitter
- Strategies for reaching broader audiences using Twitter & other social networks
- Techniques to manage the good and bad of citizen Tweets
- Crisis Communication in Today's World: Keys to Implement Technology
- Upsides & downsides of using Twitter for crisis & emergency communication
- Crisis checklist: How to incorporate Twitter within your crisis plan
- How citizens respond to crisis: 10 things you must know now
- Why technology is critical in meeting today's public information demands
- Twitter as a Crisis Communication Tool: What's Working in Government
- Upsides & downsides of using Twitter for crisis & emergency communication
- How government organizations are leveraging Twitter as a crisis tool
- Twittering Disaster: How Twitter is spreading the word in an instant
- Government communication technologies: What you need to know
- How Twitter has been used effectively for wildfire & H1N1 Flu communications
- Question and Answer Session - Hear Real-World Questions Answered!
- Using Twitter During a Crisis: Communication Tools & Techniques
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SPEAKER
Gerald Baron is founder and CEO of PIER Systems, and president of Baron & Company, a marketing and public relations firm in the Pacific Northwest.
- Mr. Baron is the creator of PIER and the concept of Virtual Joint Information Centers. PIER (Public Information and Emergency Response) has been adopted for use within a number of federal agencies including the US Coast Guard, US Department of Agriculture, Department of Justice, NASA and Department of the Interior. Numerous state and local government agencies use PIER including Metro Atlanta UASI, Houston UASI region, Washington State DEM, City of San Jose and many others. Other users include numerous major oil companies, Boeing, Ameren, and American Red Cross. PIER has been used effectively in many major events including Hurricane Katrina, Hurricane Ike, several shipping disasters, the BP Texas City refinery accident and the G8 Summit in Georgia.
- As a communication responder to the Olympic Pipeline accident, and several other events of significant public interest, Mr. Baron recognized the need for an improved technological solution if companies and organizations are going to meet the challenges of the instant news and Internet-dominated world.
- Mr. Baron has written three books, including Now is Too Late2: Corporate Survival in an Era of Instant News, published in 2006. He is a recognized expert on crisis and emergency response communication, a frequent conference speaker and serves as a blogger for Emergency Management publication.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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